About Sunday Proptech Limited

Overview

Sunday Proptech is the subsidiary of Oravel Stays (OYO) – a renowned name in hospitality sector. Launched in September 2025, it is hotel ownership and real estate company that focuses on acquiring, upgrading and operating hotel projects both in India and Globally.

Unlike OYO that runs on asset-light business model providing technical and operation management services, Sunday Proptech is an asset heavy ownership platform that focuses on – acquiring, operating and upgrading run down hotels and bringing it into profitability under its corporate umbrella.

Sunday Proptech working in the opposite business model is a deliberate strategy by the group designed to capture value from opposite but comprehensive businesses. The same strategy is deployed by Marriott, Hilton, and IHG. The primary reasons behind this strategic move involve attracting different investor profiles and maximizing profitability from underperforming real estate, and this also acts as a cushion against market volatility. 

There may be some discrepancy on founding timeline of the company, some internet sources suggest that the entity was incorporated in March 2018 in Delhi as an Asset Management Company; that’s true but the current brand – Sunday proptech - an asset heavy hotel ownership company was launched in September 2025.

Ritesh Agarwal has founded Oravel Stays in 2012, later rebranded to PRISM to serve unified corporate clients domestically and globally. PRISM is the parent behind OYO, G6 Hospitality, and Sunday Proptech. One can easily find hotel portfolio of Sunday Proptech by names – Sunday Hotels and Palette Hotels.

Sunday Proptech is one of the most sought-after investment opportunity investors are seeking, because Ritesh Agrawal – founder of OYO (Parent of Sunday) is planning to launch its IPO for INR 6650 Cr.

What Sunday Proptech Does?

Sunday PropTech operates as a real estate fund and hotel operator. It acquires underperforming or undervalued properties then use OYO’s branding and technology to accelerate turnaround.

It works on a hybrid model:

• Full Ownership: For abroad properties, the company undertakes the full ownership of hotel or project and captures 100% revenue, bears operational or capital expenditure. Motel 6 and Studio 6 are there in the US portfolio of company.
• Asset-Light Management Contract: In addition to buying the complete property, it runs on a asset light structure in India where it partners with owners and rebrands it, undertakes its operations and management. This model minimizes the upfront capex, operational delay and enables cash flow from day one.

How does sunday Proptech make money?

Sunday PropTech makes money in the following ways:

This is primary revenue source for Sunday PropTech where it makes money by operating its owned and leased boutique hotels under the brands like Sunday Hotels, Palette, Townhouse.

• Room Revenue: Revenue is generated from room bookings from overnight to long-days stay. Sunday have 1100+ operational key across 12 premium hotels.
• Food & Beverages: This is ancillary revenue generated from in-house restaurant, bar, room other services.
• MICE & Events: Spacious halls or banquets are monetized for wedding, celebrations or corporate events.
• Real Estate Appreciation: Sunday acquires undervalued or underperforming hotels then renovate and rebrand under the parent’s brand – this turnaround increases the value of property over the years; if the company choses to sell the property it generates a huge capital gain.

Additionally. Sunday leverages the technology of OYO (parent) to adjust its room prices dynamically that maximizes revenue per available room. Also, properties capture bookings directly via OYO’s core application and distribution network.

Competitive Landscape

Who are competitors?

Sunday PropTech operates on a hybrid model – as real estate heavy-buyout platform and a tech-enabled hospitality operator. The company faces competition in multiple layers.

Institutional Mid-Market Aggregators
These corporate groups follow the same asset-heavy/leased turnaround business model targeting mid-premium hotels.

• Samhi Hotels: The group is publicly listed and acquires underperforming and undervalued hotels in prime urban locations, then renovate and rebrand under its international brands – Marriot, Hyatt and IHG. It bears huge capex for its properties however Sunday PropTech have lower cost structure due to parent’s technology and support.
• Lemon Tree Hotels & Chalet Hotels: Lemon Tree and Chalet are established entities in hospitality sector, Lemon Tree dominates mid-urban segment and Chalet operates as high-end luxury player. Coming with the mature roots they command institutional trust and highly-stable corporate contracts. On the contrary, Sunday PropTech is a new age player that is agile.

Alternative Real Estate & PropTech Platforms
Sunday PropTech raises capital from HNI and institutional syndicates to fund its real estate projects thus it competes with digital real estate co-investment ecosystem.

• Fractional Ownership Platforms – Strata, hBits, BRIKitt
  These platforms serve as the investment marketplaces by allowing retail investors to have an ownership in the commercial real-estate projects or premium holiday homes. However, Sunday PropTech serve as the complete investment opportunity from construction to daily operations under a single umbrella.

Traditional Multi-Brand Franchise

Tata’s Ginger Hotels (Lean Luxe) & IHG’s Holiday Inn Express
They run on asset-light or managed leased model – expanding their premium boutique lines. They decades of deeply ingrained brand loyalty; Sunday PropTech counters this by maintaining higher agility, leveraging AI pricing aggressively undercut traditional room rates while maintain above average customer experience under Sunday and Palette brand banners.

Strength

• IT and technology support from parent (PRISM)
• Captures booking through OYO’s global distribution network
• Protection against market volatility due to physical asset backed model
• Above average customer rating because properties are directly managed by Sunday unlike OYO’s franchising model.

Weakness

• Acquiring and maintaining properties requires huge capital investment that leaves the company with structural overhead and high maintenance capex.
• During the initial stages bottom line reflects pressure due to heavy development cost, for instance the company reported a net loss of INR 28.2 Cr in FY25.
• The company has aggressive growth timelines: 7 hotels are at advanced stage of development while 12 hotels are in the pipeline with active mandate. Any operational delay may squeeze near term topline figures of the company.
• Its unlisted share faces liquidity challenges due to lack of regulated exchanges like NSE or BSE.

Opportunity

• Indian Premier hotels are growing at the CAGR of 15-17% due to increased disposable income and corporate travel.
• Distressed Asset arbitrage – buying undervalued and underperforming assets at discounted prices and secure higher yields from rooms after rebranding and operational adjustments.
• Sunday PropTech can increase its global footprints with the help of its parent (PRISM)
• Recent bonus issue of 3:1 lowers the entry barrier for private equity investors and sets a clean runway for future standalone IPO.

Threat

• The asset heavy business model is sensitive to economic cyclicity – recessions, inflations, travel slowdown.
• Performance and positioning of Sunday PropTech relies heavily on reputation and financial performance of parent – PRISM. Any regulatory delays, valuation shifts or IPO hurdle may cloud investor sentiment about Sunday Proptech
• It faces direct and fierce competition from traditional hotel chains like IHG and Accor, rental platforms and property aggregators.
• Rising inflation, shortage of labor supply, stricter commercial or residential zoning regulations may create executional bottlenecks and hinder pipeline rollouts.

Funding & Valuation